Ways to Create a Powerful Website Design

For businesses to grow and be successful they need a website since this is among the most effective tools to realize their goal. This is also the way to draw potential customers to the products and/or services they offer. In addition, this has a wider reach compared to other marketing methods without their high startup costs. Businesses can consider the following tips to create a powerful web design.

Take Advantage of Visual Hierarchy

The term visual hierarchy refers to the arrangement of website elements like the color, font size, white space and position to put emphasis on the primary point for every page. In order to complement a call to action (CTA), it is important to direct the eyes of visitors to something they want done by means of these visual factors.

To highlight their landing page’s central theme, they can do the following:

Make the font size larger.
Place the text at the top part of the window.
Choose a contrasting color since this stands out from the rest of the page.
Include a captivating graphic or video making use of the latest innovative web design trends.
Use white space so it will stick out from other text.
Use Minimalism

Businesses should use and integrate the above mentioned elements on the website but they have to keep in mind that this should be done in moderation. If this is overdone, this will cause cluttering, which will make customers confused or even worse, discouraged.

Also, they should not let visitors complete many tasks. They should minimize form fields as well as menu items and only focus on one CTA that has one goal per page.

According to a Google study, users do not like visual complexity. There are ways to simplify a site such as:

Eliminate the Sidebar – rather than have readers click on information on the sidebar, the process can be made easier by taking away this element and just create a very long page. In this way, they will be able to scroll through the content and scan everything, raising the possibility that the message of the brand will be conveyed.

Go for Familiar Layouts – while they may think that an unusual site design will set their domain apart from the rest of the competition, visitors are actually attracted to simple layouts with easy to understand icons and effects. Also, using a regular web structure can improve navigation on their site.

Prioritize Readability
Businesses should consider readability to make it easy for users to recognize and comprehend the text on their site. Prioritizing this factor will make sure that users will not have a difficult time in scanning their site and will remember the information they want to be retained. They should use the most ideal typeface, font size and contrasting colors for their brand.

Conclusion

Websites are important since these provide prospects with information on the business, which includes the office address, email address and phone numbers.

In addition, websites enable businesses to build and establish credibility in their niche of choice by being a source they can trust and rely on. The best SEO strategies and relevant content will help establish their authority in their industry making use of their domain and most especially, a powerful website.

Why Is GEO Targeting So Important In Modern SEO?

When it comes to ranking, you want to rank for the highly relevant keywords that are used in your niche. The problem is that when you do that your competition surely includes some major brands that have huge SEO budgets.

SEO is highly competitive and the truth is that you will not be able to compete with the big brands. However, you can take advantage of how important Local SEO is for Google right now. This is exactly where geo targeting steps in to give you a huge helping hand.

Targeting Location-Specific Keywords

The point here is that you want to get around the really tough keyword competition. You can to this in search engines by taking the approach of targeting the location-specific keywords.

What does this actually mean?

To put it as simple as possible, instead of targeting a keyword like “buy shoes”, you target a more specific, longer, location-specific keyword like “buy shoes in New York City”. Instead of “car repairs New York”, you go deeper, like “car repairs Brooklyn”.

The main idea here is to narrow it down as much as possible. You can even go as targeted as narrowing down some of the keywords you use to street level. However, you should try to cover as much of your area of service as possible.

Why Target Such Specific Keywords?

Using geo targeting SEO offers some benefits that simply cannot be ignored for SEO specialists and business owners. Some of those that have to be mentioned are:

Lower Competition – While it is practically impossible for smaller businesses to rank for the highly competitive search terms like “protein supplements” or “bakery”, it is much easier to rank for the location-specific keywords since the competition is naturally much smaller.
Lower Price – You have to spend money on your SEO campaigns so when you go for the very competitive terms, the campaign quickly becomes really pricey. With geo targeting, you pay a lot less.
Less Time – In order to rank on the first page of Google for competitive keywords, you can even have to wait a year, or more. With geo targeting campaigns, the time needed is a lot less.
How To Use Geo Targeting In SEO
First thing first. Geo targeting in SEO is both simple and complicated. There are some strategies that you can use and that are pretty obvious. This includes:

Creating Suitable Landing Pages
Geo targeting keywords can be used for both paid advertisements and organic searches. However, in order to take full advantage of this opportunity, you need location-specific landing pages.
Try to build one for every single location where you offer services. Then, when you use local SEO ranking strategies, you can point your links towards the appropriate resource.

Using Targeted Top Level Domains
This is a tactic that you can definitely use if you plan to launch a website to service local markets. However, it is also something that you can consider if arranging proper redirects is not a problem for you.
TLDs (top level domains) are those domains with extensions that are location-specific, like.co.UK, or.com.au. This has much more weight than what many expect when referring to the country-specific Google search engines used by the user.

When referring to the less obvious SEO strategies you can use for a geo-targeting campaign, we could mention a couple of examples:

Registering In Local-Based Business Directories
For local SEO in general, the business directories that target a specific region are much more valuable than the larger ones that have a global coverage. This is especially the case when you can focus on the location-specific landing pages that we mentioned below.
Bartering With Local Businesses
The link that you get from a business that services the same area as yours is very valuable with location-specific campaigns. This is especially the case in the event that they already have a good local coverage on search engines. Aim for different barters that you can set up and always opt for something that is beneficial for both parties.

5 Most Common SEO Mistakes to Avoid in 2021

If you are struggling to improve the ranking of your website or blog, you are on the right page. In this article, we are going to give you a few important tips that will help you avoid the most common SEO mistakes. Making these mistakes will have a negative impact on the ranking of your website or blog in major search engines. If you keep making this mistake, your website will be at a greater risk of getting banned. Read on to find out more.

1. Not Hiring an Expert

Search Engine Optimization requires a lot of time. Apart from this, you must be aware of the current trends, algorithm changes, and strategies. Today, many marketers are aware of the fundamentals of Search Engine Optimization. Therefore, they can perform the optimization of their website themselves. However, most of them go on this adventure without being aware of the basics.
This is where they end up making grave mistakes. If you don’t have the right skills and tools, we suggest that you hire the services of a professional instead.

2. Believing in Unrealistic Promises

If you are going to hire a professional, make sure you go with one that uses safe methods. There are no shortcuts when it comes to getting your website ranked. Keep in mind that you cannot trick major search engines, such as Google to gain better rankings for your desired keywords. Today, search engines are extremely smart. In other words, you should never try to cheat the system or you may get penalized. So, you may want to hire a provider that makes realistic promises.

3. Following “illegal” tricks

Before you go with a service provider, make sure you know the method they are going to use. What you need to do is follow only white hat practices. On the other hand, illegal SEO involves tips and tricks that violate search engine guidelines, such as keyword stuffing, buying backlinks, exchanging links, and including hidden text. Although you can get quick gains through illegal SEO, you will be taking a lot of risks.

So, we suggest that you follow only white hat methods in order to improve your search engine rankings. This includes updating your website with quality content and optimizing the content for search engines without breaking any rules

4. Ignoring algorithm Changes

Today, search engines are changing their algorithms in order to improve the way websites are ranked. The idea is to identify cheaters that manipulate the system. Over the past five years, Google algorithms have gone through a lot of major changes. So, Google follows a different method of ranking websites these days. So, you may want to follow the recent updates if you want to achieve great results. If you don’t have the time to read about this change, we suggest that you hire the services of an SEO expert.

5. Opting for wrong Keywords

Lastly, one of the most common mistakes is to follow non-strategic keywords when it comes to SEO. So, you may not want to waste time optimizing your content for the wrong keywords. For example, you may not want to use keywords that are overly competitive. Instead, you should use low competition keywords that can still get a lot of traffic.

In short, if you avoid these 5 mistakes, you can rank your website and still enjoy great results. Hopefully, these tips will help you get the most out of your effort.